Society for Asian Art

saa_comp

Website Redesign

Business Problems

The focus of redesign was to make it easier for users to navigate the site, find information on events, and purchase tickets. The client also wanted a brighter, fresher look and feel. The old site was dark, uninviting and difficult to navigate.

User Needs and Goals

Primary users are members of the Society for Asian Art and the Asian Art Museum who want to find out about upcoming events and purchase tickets. Generally, these members are older and not web-savvy.
Secondary users include anyone who is curious about or interested in joining the Society for Asian Art.

Process

I collaborated with the development lead, the owner of Mission Web Works, who served as the point of contact for the client and shared the strategy brief and site map with me. From there, I created wireframes which were presented to the client to ensure we were on the same page with navigation, hierarchy, and content.

saa_wires

To address the needs of an older audience, I added the ability to increase type size, used clear contrast and visual cues (underlines) for links, and made ample-sized buttons. Once the design comps for the home and subpage template were created and approved, and I created a CSS style guide for the developer. The site was built in Drupal.

Results

The redesign is successful in meeting both the business goals and the user needs. It is more visually appealing and easier to use, resulting in greater discovery of and registration for programs.

  • Categories:  UX Design,  Visual/UI Design, Website
  • Client: Society for Asian Art
  • Partner: Mission Web Works